WisdomTree Prime is different across a number of dimensions. First and most importantly, WisdomTree does not lend out or otherwise use your assets. All assets held in WisdomTree are reserved or held on a 1:1 basis with the underlying assets held by third-party custodians. The failures of some other firms were due to lending out or otherwise using customer deposits for other purposes.
Further, we view WisdomTree Prime as a wholly different business with a wholly different value proposition than many of these crypto apps. WisdomTree Prime is not just for trading crypto – we only allow bitcoin and ether to be traded for example. While we use blockchain infrastructure, WisdomTree Prime is seeking to offer a broader financial experience with other many other less volatile assets available.